The new actor in the residential sector has the vocation of leadership in Spain and Portugal, and has already started its operations in the Costa del Sol and Malaga.
Photo: Promotion Térmica Beach in Málaga
Liceo Group, family office directed by Santiago Oli, and Javier Reguart, former Commercial Director at Aedas Homes, have launched Alatus Residential Services, a management company specialized in the marketing of homes of new work. Alatus is oriented to maximize the customer experience and optimising the results of the promoting companies, offering a service proposal differential and innovative in the market.
“The sector of the commercialization of housing of new work needs of companies with a higher level of solvency and financial capacity, and an increased focus on professionalism and customer orientation. This ensures the improvement of the account of the final results of the promoter” has expressed Javier Reguart, who has assumed the role of Director-General of Alatus after more than 25 years of experience in the real estate sector. The management believes that Alatus can bring a lot of value to the developers, especially in the optimization of both income and business costs in the large residential developments. After many years working in the hand promoter, is aware of what these companies demand and need in this type of projects.
Alatus, in addition to his deep knowledge of the market for a primary residence, with a second differential shaft: with its ability to attract international customers, thanks to a network of agents, which provides access to buyers from more than 40 nationalities. This aspect is particularly relevant in residential projects to high-end.
A few weeks after its launch, Euonymus already has contracts to be in charge of the commercialization of 30 projects, with a portfolio under management valued at more than 1,200 million euros. The company, which already is the market leader in the Costa del Sol, soon will announce its expansion into new areas and key within the territory of the peninsula.
About Liceo
Liceo Group, is a business group that, in addition to significant shares in companies from various sectors, currently with real estate investments with a value of over 80 million euros, distributed in the markets of offices, commercial premises and residential. Liceo manages all of its economic activity, with staff and own means.
For the upcoming year 2026, within their branch real estate, the group intends to undertake new investments by at least 20 million euros of additional own resources, in addition to already be studying operations in co-investment within the residential sector.