Alatus Residential Services actively participated in SIMED 2025, the leading real estate event in the Mediterranean, consolidating its position as a benchmark in commercial strategy, customer experience, and prime asset management on the Costa del Sol and other strategic markets.
A Key Debate on the Future of Premium Residential Properties
Our Managing Director, Javier Reguart, participated in the panel discussion “Living in Evolution: From Product to Experience – How the Premium Residential Market Is Evolving,” where he shared one of the central ideas defining the sector's transformation:
In premium residential properties, all key processes in the sales funnel —acquisition, viewing, and sale—must be approached from a Customer Experience perspective to connect emotionally with the client.
During his presentation, he highlighted how marketing in the prime segment has evolved toward a phygital model, based on immersive showrooms, 3D tours, realistic quality, and comprehensive support from reservation to after-sales service.
This approach responds to an increasingly demanding buyer:
- An International profile and Central European origin (Polish, Dutch, Belgian, German) by 2025
- Average age between 50 and 60 years.
- Longer stays and actual use of the property as a leisure residence, less seasonal than a traditional second home.
Presentation to the International Network of Agencies
In addition, our Director of International Agencies, Clara Taboada, presented Alatus's portfolio and the strategic areas in which we work to a large group of international partners:
1. Marbella – The Golden Mile
A consolidated prime market with high-quality properties and strong international demand.
Projects presented: Soul Marbella, Australy, Vanian, Zenity and Unika.
2. Málaga City
A rapidly expanding Mediterranean capital with a vibrant cultural, technological, and residential ecosystem.
Project presented: Térmica Beach I.
3. Axarquía
A growing corridor with great potential: views, tranquility, and excellent accessibility.
Project presented: Open Horizon.
Clara emphasized the strength of Alatus's international ecosystem, with access to buyers from more than 40 nationalities, and the importance of working with specialized agencies to offer a robust buying experience aligned with the expectations of premium clients.
Alatus consolidates its Leadership
Participation in SIMED 2025 has reinforced Alatus's position as a strategic partner for developers seeking to maximize the value of their assets through:
- rigorous marketing,
- a model operated by specialized teams,
- and a distinctive customer experience.
With an expanding portfolio and a presence in Marbella, Málaga, Barcelona and Madrid, Alatus continues to connect product, market, and international clients with a strategic and results-oriented approach.
