{"id":869,"date":"2026-01-21T11:33:26","date_gmt":"2026-01-21T10:33:26","guid":{"rendered":"https:\/\/alatusrs.com\/?p=869"},"modified":"2026-01-21T16:32:03","modified_gmt":"2026-01-21T15:32:03","slug":"alatus-e-higueron-developments-firman-una-alianza-estrategica-por-la-que-alatus-gestionara-en-exclusiva-la-comercializacion-de-higueron-real-estate","status":"publish","type":"post","link":"https:\/\/alatusrs.com\/en\/alatus-and-higueron-developments-sign-a-strategic-alliance-whereby-alatus-will-exclusively-manage-the-marketing-of-higueron-real-estate-properties\/","title":{"rendered":"Alatus and Higuer\u00f3n Developments sign a strategic alliance whereby Alatus will exclusively manage the marketing of Higuer\u00f3n Real Estate properties"},"content":{"rendered":"
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Picture: Higuer\u00f3n Real Estate.<\/figcaption><\/figure>\n\n\n\n

M\u00e1laga \/ Costa del Sol, 21 de enero de 2026<\/em> \u2014Alatus Residential Services<\/strong> has reached an agreement with Higuer\u00f3n Real Estate<\/strong> for the exclusive management of the company's marketing on the Costa del Sol. The collaboration, finalized at the end of 2025, reinforces their joint commitment to professional marketing, geared towards international clients and aligned with the values \u200b\u200bof humanism, authenticity, innovation, and sustainability, as well as with Higuer\u00f3n Real Estate's premium positioning.<\/p>\n\n\n\n

With this agreement, Alatus will contribute its strategic definition and commercial execution methodology to Higuer\u00f3n Real Estate's more than 30 years of experience. This methodology focuses on the customer experience at the point of sale, conversion optimization, and comprehensive operational management of the process for all of Higuer\u00f3n's currently marketing developments.<\/p>\n\n\n\n

The portfolio includes North Residences, 16+ Collection, Valley Collection, South Residences y\nand Waterfall Residences<\/em>, a high-end residential development that combines contemporary architecture, careful integration with the natural environment, design, and stunning open sea views, with a clear focus on the international buyer<\/strong>. (www.higueronresortrealestate.com<\/u><\/a>)<\/p>\n\n\n\n

Beyond apartments, the offering includes various property types, most notably exclusive duplex penthouses and generously sized villas, capable of meeting diverse demand profiles within the . prime segment<\/em>.<\/p>\n\n\n\n

With prices ranging from \u20ac750,000 to \u20ac4,900,000, the development offers a wide range of options for both domestic and international buyers.<\/p>\n\n\n\n

All developments feature private amenities, extensive landscaped gardens, and homes built to the highest standards of quality, architecture, and interior design.<\/p>\n\n\n\n

Higuer\u00f3n Resort<\/h4>\n\n\n\n

All of this is integrated within the Higuer\u00f3n Resort<\/strong>ecosystem, incorporating a distinctive Lifestyle <\/strong><\/em>for owners with exclusive memberships: access to the Sport Club (paddle tennis and tennis courts), a spa with circuits and treatments, a high-level gastronomic offering such as the Higuer\u00f3n Interiors<\/em> and Higuer\u00f3n Rental<\/em>geared towards the comprehensive management of the property and its rental.<\/p>\n\n\n\n

Higuer\u00f3n Real Estate se ha consolidado como uno de los actores de referencia del residencial de lujo en la Costa del Sol, bajo el modelo de Branded Residences<\/em><\/strong> vinculado a servicios hoteleros de cinco estrellas a trav\u00e9s del Higuer\u00f3n Hotel Curio Collection by Hilton<\/em>. In 2025, the company made progress in delivering 388 homes under this concept.<\/p>\n\n\n\n

This residential dynamism is also part of the group's evolution towards the ultra-luxury segment in Marbella. In December 2025, the Waldorf Astoria Marbella brand<\/strong><\/em>was announced, representing a \u20ac220 million investment and a planned opening in 2029. The program includes 120 rooms and suites and 120 branded residences<\/em> managed under the Waldorf Astoria Marbella brand<\/em>. <\/p>\n\n\n\n

Alatus Residential Services<\/strong> es una compa\u00f1\u00eda especializada en la estrategia y comercializaci\u00f3n de proyectos residenciales de obra nueva de gama alta, con alcance en toda la Pen\u00ednsula Ib\u00e9rica y una clara vocaci\u00f3n internacional. La firma act\u00faa como socio estrat\u00e9gico del promotor, integrando posicionamiento de producto, definici\u00f3n de precios, estructura comercial y ejecuci\u00f3n en punto de venta, con un enfoque orientado a maximizar el valor y la absorci\u00f3n de cada desarrollo.<\/p>\n\n\n\n

Alatus has direct access to buyers from more than 40 countries and an active portfolio of 37 projects in various stages of development, with an aggregate value exceeding \u20ac1.4 billion, positioning it as one of the leading independent operators in the prime and luxury segment of the Iberian residential market<\/p>\n\n\n\n

Higuer\u00f3n Developments<\/strong> has been improving people's lives for over 30 years. Its expansion has made it a leading company in its sector nationwide. It promotes unique lifestyles that combine authenticity, art, sustainability, and innovation with cutting-edge technology and respect for the environment through the use of alternative energies and sustainable materials. Through its Higuer\u00f3n Real Estate brand, it has developed more than 4,000 homes, generated over \u20ac2 billion in revenue, and employs 450 people.<\/p>\n\n\n\n

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