{"id":837,"date":"2025-11-16T11:29:38","date_gmt":"2025-11-16T10:29:38","guid":{"rendered":"https:\/\/alatusrs.com\/?p=837"},"modified":"2025-11-16T17:20:33","modified_gmt":"2025-11-16T16:20:33","slug":"alatus-participa-en-simed-2025-y-presenta-su-vision-sobre-el-residencial-prime-y-su-portfolio-internacional","status":"publish","type":"post","link":"https:\/\/alatusrs.com\/en\/alatus-participa-en-simed-2025-y-presenta-su-vision-sobre-el-residencial-prime-y-su-portfolio-internacional\/","title":{"rendered":"Alatus participates in SIMED 2025 and presents its vision for prime residential properties and its international portfolio"},"content":{"rendered":"

Alatus Residential Services<\/strong> actively participated in SIMED 2025<\/strong>, the leading real estate event in the Mediterranean, consolidating its position as a benchmark in commercial strategy, customer experience, and prime asset management on the Costa del Sol and other strategic markets.<\/p>\n\n\n\n

\"\"
Photo: Round table \"Living in Evolution\"<\/figcaption><\/figure>\n\n\n\n

A Key Debate on the Future of Premium Residential Properties<\/h4>\n\n\n\n

Our Managing Director, Javier Reguart<\/a><\/strong>, participated in the panel discussion \u201cLiving in Evolution: From Product to Experience \u2013 How the Premium Residential Market Is Evolving,\u201d where he shared one of the central ideas defining the sector's transformation:<\/p>\n\n\n\n

\n
\n

In premium residential properties, all key processes in the sales funnel <\/em>\u2014acquisition, viewing, and sale\u2014must be approached from a Customer Experience perspective to connect emotionally with the client.<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n

During his presentation, he highlighted how marketing in the prime segment has evolved toward a phygital model<\/strong>, based on immersive showrooms, 3D tours, realistic quality, and comprehensive support from reservation to after-sales service.<\/p>\n\n\n\n

This approach responds to an increasingly demanding buyer:<\/p>\n\n\n\n

    \n
  • An International profile<\/strong> and Central European<\/strong> origin (Polish, Dutch, Belgian, German) by 2025<\/li>\n\n\n\n
  • Average age between 50 and 60 years<\/strong>.<\/li>\n\n\n\n
  • Longer stays and actual use of the property as a leisure residence<\/strong>, less seasonal than a traditional second home.<\/li>\n<\/ul>\n\n\n\n

    Presentation to the International Network of Agencies<\/h4>\n\n\n\n

    In addition, our Director of International Agencies, Clara Taboada<\/strong>, presented Alatus's portfolio<\/strong> and the strategic areas in which we work to a large group of international partners:<\/p>\n\n\n\n

    1. Marbella \u2013 The Golden Mile<\/h5>\n\n\n\n

    A consolidated prime market with high-quality properties and strong international demand.<\/p>\n\n\n\n

    Projects presented: Soul Marbella, Australy, Vanian, Zenity and Unika<\/strong>.<\/p>\n\n\n\n

    2. M\u00e1laga City<\/h5>\n\n\n\n

    A rapidly expanding Mediterranean capital with a vibrant cultural, technological, and residential ecosystem.<\/p>\n\n\n\n

    Project presented: T\u00e9rmica Beach I<\/strong>.<\/p>\n\n\n\n

    3. Axarqu\u00eda<\/h5>\n\n\n\n

    A growing corridor with great potential: views, tranquility, and excellent accessibility.<\/p>\n\n\n\n

    Project presented: Open Horizon<\/strong>.<\/p>\n\n\n\n

    Clara emphasized the strength of Alatus's international ecosystem, with access to buyers from more than 40 nationalities<\/strong>, and the importance of working with specialized agencies to offer a robust buying experience aligned with the expectations of premium clients.<\/p>\n\n\n\n

    Alatus consolidates its Leadership<\/h4>\n\n\n\n

    Participation in SIMED 2025 has reinforced Alatus's position as a strategic partner<\/strong> for developers seeking to maximize the value of their assets through:<\/p>\n\n\n\n

      \n
    • rigorous marketing,<\/li>\n\n\n\n
    • a model operated by specialized teams,<\/li>\n\n\n\n
    • and a distinctive customer experience.<\/li>\n<\/ul>\n\n\n\n

      <\/p>\n\n\n\n

      With an expanding portfolio and a presence in Marbella, M\u00e1laga, Barcelona and Madrid<\/strong>, Alatus continues to connect product, market, and international clients with a strategic and results-oriented approach.<\/p>\n\n\n\n

      \"\"
      Photo: SIMED 2025.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

      Alatus Residential Services ha participado activamente en SIMED 2025, el principal encuentro inmobiliario del Mediterr\u00e1neo, consolidando su papel como referente en estrategia comercial, experiencia de cliente y gesti\u00f3n de activos prime en la Costa del Sol y otros mercados estrat\u00e9gicos. Un debate clave sobre el futuro del residencial premium Nuestro Director General, Javier Reguart, intervino en la mesa redonda \u00abLiving en Evoluci\u00f3n: Del producto a la experiencia: c\u00f3mo evoluciona el mercado residencial premium\u00bb, donde comparti\u00f3 una de las ideas centrales que definen la transformaci\u00f3n del sector: Durante su intervenci\u00f3n, destac\u00f3 c\u00f3mo la comercializaci\u00f3n en el segmento prime ha evolucionado hacia un modelo phygital, basado en showrooms inmersivos, recorridos 3D, calidades reales y un acompa\u00f1amiento 360\u00ba desde la reserva hasta la postventa. Un enfoque que responde a un comprador cada vez m\u00e1s exigente: Presentaci\u00f3n a la red internacional de agencias Adem\u00e1s, nuestra directora de Agencias Internacionales, Clara Taboada, present\u00f3 a un amplio grupo de partners internacionales el portfolio de Alatus y las \u00e1reas estrat\u00e9gicas en las que trabajamos: 1. Marbella \u2013 The Golden Mile Un mercado prime consolidado, con un producto de alta calidad y fuerte demanda internacional. Proyectos presentados: Soul Marbella, Australy, Vanian, Zenity y Unika. 2. M\u00e1laga City Una capital mediterr\u00e1nea en plena expansi\u00f3n, con un ecosistema cultural, tecnol\u00f3gico y residencial vibrante. Proyecto presentado: T\u00e9rmica Beach I. 3. Axarqu\u00eda Un corredor en crecimiento con gran potencial: vistas, tranquilidad y excelente accesibilidad. Proyecto presentado: Open Horizon. Clara subray\u00f3 la fortaleza del ecosistema internacional de Alatus, con acceso a compradores de m\u00e1s de 40 nacionalidades, y la importancia de trabajar con agencias especializadas para ofrecer una experiencia de compra robusta y alineada con las expectativas del cliente premium. Alatus consolida su liderazgo La participaci\u00f3n en SIMED 2025 ha reforzado la posici\u00f3n de Alatus como socio estrat\u00e9gico para promotores que buscan maximizar el valor de sus activos a trav\u00e9s de: Con una cartera en expansi\u00f3n y presencia en Marbella, M\u00e1laga, Barcelona y Madrid, Alatus contin\u00faa conectando producto, mercado y cliente internacional con un enfoque estrat\u00e9gico y orientado al resultado.<\/p>","protected":false},"author":3,"featured_media":843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nAlatus participa en SIMED 2025 y presenta su visi\u00f3n sobre el residencial prime y su portfolio internacional - Alatus | Residential Services<\/title>\n<meta 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