{"id":344,"date":"2025-09-12T12:20:19","date_gmt":"2025-09-12T10:20:19","guid":{"rendered":"https:\/\/alatusrs.com\/?p=344"},"modified":"2025-10-13T15:31:45","modified_gmt":"2025-10-13T13:31:45","slug":"nace-alatus-la-nueva-gestora-comercial-de-viviendas-de-obra-nueva","status":"publish","type":"post","link":"https:\/\/alatusrs.com\/en\/nace-alatus-la-nueva-gestora-comercial-de-viviendas-de-obra-nueva\/","title":{"rendered":"Born Alatus, the new manager commercial housing new construction"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The new actor in the residential sector has the vocation of leadership in Spain and Portugal, and has already started its operations in the Costa del Sol and Malaga.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/alatusrs.com\/wp-content\/uploads\/2025\/09\/nota-1024x575.png\" alt=\"\" class=\"wp-image-694\" srcset=\"https:\/\/alatusrs.com\/wp-content\/uploads\/2025\/09\/nota-1024x575.png 1024w, https:\/\/alatusrs.com\/wp-content\/uploads\/2025\/09\/nota-300x168.png 300w, https:\/\/alatusrs.com\/wp-content\/uploads\/2025\/09\/nota-768x431.png 768w, https:\/\/alatusrs.com\/wp-content\/uploads\/2025\/09\/nota-18x10.png 18w, https:\/\/alatusrs.com\/wp-content\/uploads\/2025\/09\/nota.png 1317w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mini wp-block-paragraph\">Photo: Promotion T\u00e9rmica Beach in M\u00e1laga<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liceo Group, <em>family office<\/em> directed by Santiago Oli, and Javier Reguart, former Commercial Director at Aedas Homes, have launched Alatus Residential Services, a management company specialized in the marketing of homes of new work. Alatus is oriented to maximize the customer experience and optimising the results of the promoting companies, offering a service proposal differential and innovative in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe sector of the commercialization of housing of new work needs of companies with a higher level of solvency and financial capacity, and an increased focus on professionalism and customer orientation. This ensures the improvement of the account of the final results of the promoter\u201d<\/em> has expressed Javier Reguart, who has assumed the role of Director-General of Alatus after more than 25 years of experience in the real estate sector. The management believes that Alatus can bring a lot of value to the developers, especially in the optimization of both income and business costs in the large residential developments. After many years working in the hand promoter, is aware of what these companies demand and need in this type of projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alatus, in addition to his deep knowledge of the market for a primary residence, with a second differential shaft: with its ability to attract international customers, thanks to a network of agents, which provides access to buyers from more than 40 nationalities. This aspect is particularly relevant in residential projects to high-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few weeks after its launch, Euonymus already has contracts to be in charge of the commercialization of 30 projects, with a portfolio under management valued at more than 1,200 million euros. The company, which already is the market leader in the Costa del Sol, soon will announce its expansion into new areas and key within the territory of the peninsula.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Liceo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liceo Group, is a business group that, in addition to significant shares in companies from various sectors, currently with real estate investments with a value of over 80 million euros, distributed in the markets of offices, commercial premises and residential. Liceo manages all of its economic activity, with staff and own means.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the upcoming year 2026, within their branch real estate, the group intends to undertake new investments by at least 20 million euros of additional own resources, in addition to already be studying operations in co-investment within the residential sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>El nuevo actor del sector residencial tiene vocaci\u00f3n de liderazgo en Espa\u00f1a y Portugal y ya ha iniciado sus operaciones en la Costa del Sol y M\u00e1laga. Foto: Promoci\u00f3n T\u00e9rmica Beach en M\u00e1laga Liceo Group, family office dirigido por Santiago Oli, y Javier Reguart, ex Director Comercial de Aedas Homes, han lanzado Alatus Residential Services, una gestora especializada en la comercializaci\u00f3n de viviendas de obra nueva. Alatus est\u00e1 orientada a maximizar la experiencia del cliente y a la vez optimizar la cuenta de resultados de las empresas promotoras, ofreciendo una propuesta de servicios diferencial e innovadora en el mercado. \u201cEl sector de la comercializaci\u00f3n de vivienda de obra nueva necesita de empresas con un mayor nivel de solvencia y capacidad financiera, y un gran enfoque en la profesionalidad y la orientaci\u00f3n al cliente. Esto asegura la mejora de la cuenta de resultados final del promotor\u201d ha expresado Javier Reguart, quien ha asumido las funciones de Director General de Alatus tras m\u00e1s de 25 a\u00f1os de experiencia en el sector inmobiliario. El directivo cree que Alatus puede aportar mucho valor a las promotoras, especialmente en la optimizaci\u00f3n tanto de ingresos como de costes comerciales en los grandes desarrollos residenciales. Tras muchos a\u00f1os trabajando en el lado promotor, es conocedor de lo que estas empresas demandan y necesitan en este tipo de proyectos. Alatus, adem\u00e1s de su profundo conocimiento del mercado de primera residencia, cuenta con un segundo eje diferencial: su capacidad de atracci\u00f3n de clientes internacionales, gracias a una red de agentes que ofrece acceso a compradores de m\u00e1s de 40 nacionalidades. Este aspecto resulta especialmente relevante en proyectos residenciales de gama alta. Escasas semanas despu\u00e9s de su lanzamiento, Alatus ya dispone de contratos para hacerse cargo de la comercializaci\u00f3n de 30 proyectos, con una cartera en gesti\u00f3n valorada en m\u00e1s de 1.200 millones de euros. La empresa, que ya es l\u00edder del mercado en la Costa del Sol, pronto anunciar\u00e1 su expansi\u00f3n a nuevas zonas clave dentro del territorio peninsular. Sobre Liceo Liceo Group, es un grupo empresarial que, adem\u00e1s de participaciones signi\ufb01cativas en empresas de diversos sectores, cuenta en la actualidad con inversiones inmobiliarias con una valoraci\u00f3n superior a los 80 millones de euros repartidas en los mercados de o\ufb01cinas, locales comerciales y residencial. Liceo gestiona toda su actividad econ\u00f3mica con personal y medios propios. Para el pr\u00f3ximo a\u00f1o 2026, dentro de su rama inmobiliaria, el grupo tiene previsto acometer nuevas inversiones por al menos 20 millones de euros adicionales de recursos propios, adem\u00e1s de estar ya estudiando operaciones en coinversi\u00f3n dentro del sector residencial.<\/p>","protected":false},"author":1,"featured_media":694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Alatus, nueva gestora comercial de viviendas de obra nueva<\/title>\n<meta name=\"description\" content=\"Alatus est\u00e1 orientada a maximizar la experiencia del cliente y a la vez optimizar la cuenta 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